SESSIONS

A B C

with

TYPOGRAPHY

///////////////////--------------------------------------

Sessions with Typography is a self-guided experiment celebrating Typekit fonts and Adobe Muse. Come along for the journey as we explore the boundaries of typography with, of course, no coding required.

 

BIG TEXT

HERE WE HAVE THE

 

the

Styles

g

g

    the

  Serif

good for

long paragraphs

 

g

 

 

PAIR
A SERIF
WITH A
SAN SERIF

 

• • • • • • • • • • •

 

DON'T PAIR A SERIF

WITH ANOTHER SERIF.

 

– Break some rules

 

  ®

 

  &

 

  ©

ROMAN

OLDSTYLE

 

 

ROMAN

OLDSTYLE

 

 

Here's the theory

 

Serifs were devised to

neaten the
ends of lines
as they were chiseled into stone.

 

 

ROMAN

OLDSTYLE

 

 

ROMAN

OLDSTYLE

 

 

GARAMOND

 

 

Widow

 

 

 

the serif

helps

lead the eye

 

 

PAIR
A SERIF
WITH A
SAN SERIF

 

• • • • • • • • • • •

 

DON'T PAIR A SERIF

WITH ANOTHER SERIF.

 

– Break some rules

 

 

It's not

the font,

it's how

you treat
the font.


– Hierarchy & Finesse

A

R

Don't

forget

Kerning

 

THE

OLD STYLE

 

 

TESTIMONIALS

Type
Setting

type

Mimicked the
handwriting of
Italian scholars

USE

IT FOR
QUOTES

 

USE

IT FOR
NOTES

 

 

 

HU
MAN
IST


 

s

TYPE

WRITER

 

 

SERIF

SAND
WICH

 

s

and that

concludes

the serif.

LITTLE
LOCK

UPS

 

Script

Script

Script

LETS SHINE SOME LIGHT ON:

SLAB SERIF

 

LOOKS

 it

 ••• Best •••

 when

 Dressed

it's

UP

WI
TH

 little things

 KINDA

 THIS

 like

use

the

Script

FOR:  

… elegant …

Layouts,

Invites,

Small

1-2 LINE

CALL OUTS,

#'s

and

Valentines

DAY.

Remember to:

USE IN

 Moderation

= USE -1- FONT =

Never, Ever, Ever,

USE

ALL
– CAPS –

•• and that's••

N

N

N

DON'T

USE FOR

LONG
PARAGR-APHS.

apple

 

 

USE SLAB
FOR TEXT

BOOKS
HEADERS

 

 

 

 

K

K

K

BANANA

WANTED

BOB ROSS

USED THE

SLAB.

RESPECT

THE

SLAB.

SLAB CAN BE MASCULINE

 

OR

 

CAN GIVE A

CUSTOM LOOK

 

 

 

 

BEST USED FOR:

TRUCKS

FRUITS

SCHOOLS

DOGS

ROCK BANDS

 

 

 

 

 

N

N

N

A

A

A

A

A

A

MAKE IT

 

BOLD

MAKE

IT BIG

I

SF

GOOD

FOR

COMICS

• ADVERTISING

• POSTERS

• BROCHURES

 

NOT (COLLEGE)

 

 

SLAB WAS

CREATED

FOR:

 

I

NY

SLAB IS

GREAT FOR ADS

I

NY

Used
for

the I love

NY poster.

Used
for

the I love

NY poster.

 

 

DON'T FORGET THE

- GLÿPH -

POSTER LOVE

HOT DOG

USE SLAB FOR:


HEADLINES

POSTERS

QUOTES

R

R

R

HOT DOG

ALSO KNOWN AS


Egyptian

Square Serif

Mechanical

ORANGES




MAKE IT

SLABBY

SLAB IS NOT
IDEAL FOR
LONG READS

 

THE SLAB IS
A HEADLINE
FONT.

 

THE SLAB IS
A HEADLINE
FONT.

 

f

f

f

 

 

 

theme slab

MUSEO SLAB

SLAB SERIF

1815

1815

1815

NEWS

SLAB

 

slab is

fun!

 

MONKEY

TIME.

 

SLAB LOVE

 

MUSE

0-900

BLACK

OAK

ROCK

WELL!

GOOD BYE

SLAB

 

HELLO

 

REALLY

 

THEME

BEST

GENERALLY

FUN

IS

THEME

 

 

LINES

HEAD

 

WITH

 

THEMORE

STAYAWAY

A

FOR:PARA

FOR

SLIDESHOWS

GRAPHS

THEME

FOR

USED

YOU

HAVE

LOGOS

MUST

USE

 

 

SAN

in

MODERATION

SANS

it

ADS

ART

COMIC

THE LESS

YOU WILL

 

 

SERIF

FROM

TYPE

 

OR DO YOUR TAKE :)

OVER-USE

NERDS

LAST

THE TEST OF

USE

USE

HAVE

 

 

PAIR

fun

NEVER

DON'T

IT

WITH

 

LIKE

TYPE

TIME

USE

 

KIDS

APPRoVE

BETTER
FOR

WEB

A

A

A

SAN
SERIF

MO

DE

RN

ALL
AROUND

VERSATILE

1st

 

USE
FOR

-PARA-

GRAPHS

 

(WITH KERNING)

ULTRA
THIN

-----

FOR FASHION

"QUOTES"

 

 

 

PAIR IT
with

A-SERIF

PAIR IT

 

WITH A SLAB

KEEP IT

FRESH
(AND CLEAN)

POSTERS

HEADERS

BRANDS

R

R

R

 

APPS

 

----  SMALL ----

 

TEXT

---------------------

EXIT

 

SIGN

GOOD
FOR

PRINT

SMALL

 

— CAPS —

CONDENSED OR

EXTENDED

ANNUAL

 

REPORTS

SAFE

WITH

HELVETICA

LIFE

 

 

 

 

 

FONT

THE

SWISS

 

T

T

T

SANS IS

LATIN
-FOR-

WITHOUT

BOLD

 

--&--

 

THIN

THE
cool

KIDS

GREAT

FOR LOGO

TEXT

EASY

TO READ

PAIR

WITH A

THEME

USE-1-FONT

FAMILY

----GEO----

 

METRIC

--------------

•USE
DAILY

MAKE IT

 

PROMOTIONAL

USE
NIGHTLY

NOT THE BEST

--------- FOR ---------

LONG READS

EDITORIAL

LOVE

 

DIGITAL

 

USE IT BIG

AND LEFT

JUSTIFIED

THIS SITE CONTAINS:

 

 

 

FONTS

 

WEIGHTS

 

STYLES

NEXT

UP

POWERED BY

ADOBE MUSE

 

 

 

BUILT WITH

LOVE

 

 

 

MADE BY:

 

 

TYPE GUY, MUSE LOVER, AND

PRODUCT DESIGNER AT

                       IN SAN FRANCISCO.

 

s@gmail

PIVOTAL LABS

49

62

05

KIDS, DON'T TRY

THIS AT HOME

NOT FOR YOUR

AVERAGE SITE

REAL
TALK

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